Trend Hunter has featured a lot of Photoshopped images that are wildly entertaining, but the Fake It 'Til You Make It 2 series is actually a very valid reflection of a major trend we've been keeping out eye on, especially since the recession hit.
Fake It 'Til You Make It 2 is the second round of a Worth1000 Photo contest that asked talented Photoshop artists to create images with the theme, "Live like the rich folk do!"
We've picked our ten favourites to share with you, but the rest of the gallery is well worth checking out at Worth1000.com.
What's Driving This Trend
- Digital Illusion
- Opportunities arise to develop software that can generate photorealistic images tailored to individual preferences or lifestyles.
- Image-based Communication
- Visual communication technologies could be leveraged to create more engaging social networks and add a level of personalization to chat applications.
- Aspirational Living
- Brands could consider offering aspirational products or services targeted at those who want to 'fake it till they make it', helping to tap into the trend for aspirational living.
Who This Affects Most
- Advertising
- Advertisers could leverage photorealistic images to effectively communicate brand values or brand imagery.
- Social Networking
- Social media platforms could explore using photorealistic and personalized imagery to help build aspirational communities.
- Entertainment
- Companies in the entertainment industry could utilize photorealistic images to help create more immersive and personalized experiences for their audiences.
