There are some strange websites out there in cyberspace, and womenwithmustaches.com is definitely one of them. The website is dedicated to finding women with mustaches, whether they are everyday people or celebrities like Eva Longoria.
I'm not sure if these women purposely grow their 'staches out, or are just caught on a bad day on the way to their estheticians to wax their faces.
Check out the gallery to see more mustached women.
Implications - As North American society progresses towards egalitarianism, many consumers are finding unique ways to demonstrate this societal shift. A popular method involves portraying themselves in androgynous manners, symbolically equalizing the two different genders. Corporations looking to convey themselves as progressive should similarly do away with traditional gender roles in the workplace.
What's Driving This Trend
- Androgynous Expression
- Corporations should embrace androgynous expression to convey themselves as progressive and do away with traditional gender roles in the workplace.
- Egalitarian Consumerism
- As society progresses towards egalitarianism, consumers are seeking unique ways to demonstrate this shift, creating opportunities for companies to cater to their needs and preferences.
- Gender Symbolism
- The portrayal of individuals in androgynous manners is a symbolic representation of equalizing the two different genders, offering corporations the chance to incorporate similar symbolism into their branding and messaging.
Who This Affects Most
- Fashion and Beauty
- The fashion and beauty industry can capitalize on the trend of androgynous expression by creating gender-neutral clothing and beauty products that cater to a diverse range of consumers.
- Workplace Culture and Diversity
- Companies specializing in workplace culture and diversity consulting can help corporations navigate the shift towards egalitarianism by providing strategies and training to promote inclusivity and gender equality.
- Marketing and Advertising
- Marketing and advertising agencies can take advantage of the trend of egalitarian consumerism by developing campaigns that challenge traditional gender roles and promote gender equality to resonate with progressive audiences.
