Something I’m learning from the glam-rock revival is that an essential component for a model to sell this look is a killer scowl—kind of like the one Catherine McNeil wears for photographer Greg Kadel in this ‘Just for One Day’ editorial in Numero #105.
Wearing the signature rockstar uniform of studs, lots of black and strong shoulders, Catherine McNeil’s piercing gaze and icy scowl is every bit as sexy as it is scary.
Implications - No longer just looking for subtle styles, consumers are attracted to darker ones. Products that feature a statement-making aesthetic are appealing to those who want to stand out.
What's Driving This Trend
- Glam-rock Revival
- As the glam-rock revival continues, products with a bold and unique aesthetic are becoming more appealing to consumers.
- Statement-making Aesthetic
- Consumers are increasingly drawn to products that feature a bold, attention-grabbing aesthetic.
- Killer Scowls
- Models with killer scowls are becoming increasingly popular for selling edgy fashion and beauty looks.
Who This Affects Most
- Fashion
- The fashion industry can capitalize on the glam-rock revival by creating bold and unique designs that appeal to consumers.
- Beauty
- Beauty companies can launch products with statement-making aesthetics that attract consumers who want a bolder, edgier look.
- Modeling
- The modeling industry can capitalize on the popularity of models with killer scowls by featuring them in edgy fashion and beauty campaigns.
