Recently, Canadian high end store Holt Renfrew paid tribute to bloggers The Sartorialist, Bryan Boy, Garance Dore, Sea of Shoes, Jak & Jil and I Want I Got with blogger-inspired windows.
Social networking is the hot topic on the lips of every marketer. As print media struggles, bloggers are increasingly being looked to as arbiters of cool.
The idea of blogger inspired windows is certainly an innovative one since bloggers are supposed to be the next big thing.
This is certainly a great way to acknowledge the blogger community and get on their good side.
Key Themes Behind This Trend
- Blogger-inspired Window Displays
- Opportunity for retailers to create visually captivating store fronts that pay tribute to influential bloggers, thus leveraging their influence and appealing to their followers.
- Blogger Marketing
- Marketers recognizing the power of bloggers as influential arbiters of cool and actively engaging with them to promote products and brands.
- Print Media Decline
- Print media struggling to compete with the rising influence of bloggers, prompting marketers to shift their focus towards online platforms and influencers.
Where This Applies
- Retail
- Retailers can leverage blogger-inspired window displays to create unique brand experiences and attract fashion-conscious customers.
- Marketing
- Opportunity for marketers to collaborate with influential bloggers to promote products and brands, leveraging their credibility and reach.
- Publishing
- Print media companies can adapt to the changing landscape by partnering with bloggers, integrating online content, and utilizing their influence for increased readership.
