Candy Spinal Cord Cures

Study Shows that Blue M&Ms May Aid Severe Back Injuries

Turns out candy may be good for folks after all.

The University of Rochester Medical Center has discovered that injecting compound Brilliant Blue G (BBG) into rats who have spinal chord injuries allowed them to walk again, according to CNN.

Results were especially impressive immediately after the rats were injured because they were able to walk again immediately with a limp.

Brilliant Blue G is found in blue M&Ms and Gatorade, the only side effect is that it turned the rats blue.

Injectable Compound Therapy
The use of injectable compounds like Brilliant Blue G in medical treatments presents disruptive innovation opportunities for developing new therapies for severe back injuries.
Regenerative Medicine
Research on the regenerative properties of Brilliant Blue G opens up disruptive innovation opportunities in the field of regenerative medicine for spinal cord injuries.
Functional Foods
The discovery of Brilliant Blue G in blue M&Ms and Gatorade introduces disruptive innovation opportunities for the development of functional foods that can aid in the healing process of spinal cord injuries.

Industries Being Reshaped

Pharmaceutical
The use of injectable compounds like Brilliant Blue G in medical treatments presents disruptive innovation opportunities for the pharmaceutical industry to develop new therapies for severe back injuries.
Biotechnology
Research on the regenerative properties of Brilliant Blue G creates disruptive innovation opportunities for the biotechnology industry to explore new approaches in regenerative medicine for spinal cord injuries.
Food and Beverage
The discovery of Brilliant Blue G in blue M&Ms and Gatorade introduces disruptive innovation opportunities for the food and beverage industry to develop functional foods that can aid in the healing process of spinal cord injuries.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 1%
Activity 27%
Freshness 8%

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