Though only a few days old, Must Share Hair, a blog created by Ben Brown, is filling my heart with messy-haired happiness.
The Must Share Hair blog is a haven for the wild maned among us to share their disastrous hair moments. Some of the first entries not only make me happy to have someone to commiserate with, but make me want to embrace my wild locks -- at least long enough to snap a picture.
Oddly enough, one of my favorite pictures is of a man realizing he doesn’t actually have hair. We all have our hair issues, I suppose.
Take a look at some of the first entries to the Must Share Hair blog.
What's Driving This Trend
- Embracing Natural Hair
- The Must Share Hair blog encourages people to embrace their natural, untamed hair which presents an opportunity for haircare companies to create products that cater to different hair textures and styles.
- User-generated Content
- Must Share Hair relies on user-generated content, and platforms in other industries can utilize this strategy to build a strong community and increase engagement.
- Authenticity in Beauty
- The popularity of Must Share Hair highlights a shift towards authenticity and self-love in beauty, which presents an opportunity for brands to promote inclusive messaging and diverse representations of beauty standards.
Who This Affects Most
- Haircare
- The Must Share Hair blog presents a unique opportunity for haircare brands to create products and marketing campaigns that embrace and celebrate natural hair texture and styles.
- Social Media
- Must Share Hair's strategy of user-generated content could inspire other social media platforms to prioritize this type of content and engage their users in a more meaningful way.
- Beauty and Fashion
- The trend towards embracing natural hair and promoting authenticity in beauty creates opportunities for beauty and fashion brands to cater to customers who prioritize self-expression and individuality.
