This 77-story glass tower is the brainchild of German architect Ole Scheeren of Office for Metropolitan Architecture (OMA).
The MahaNakhon building by OMA is quite eye-catching because the building is created to look like it is coming apart. From afar, the building certainly appears to be crumbling.
Due to be completed in 2010 in Bankok, Thailand, the MahaNakhon building by OMA will contain a public plaza, retail space, 200 homes, a hotel, bar and restaurant.
Implications - Controversial and provocative imagery is a great way for companies to attract attention from audiences and critical media. These types of advertising and products are effective in distinguishing one business from another in a manner that is memorable to consumers.
Why This Trend Is Growing
- Provocative Advertising
- Using controversial and provocative imagery to attract attention from audiences and critical media.
- Distinctive Architecture
- Creating buildings that stand out by incorporating unique and unconventional designs.
- Memorable Branding
- Utilizing provocative advertising and distinctive architecture to establish a memorable brand identity.
Industries Being Reshaped
- Architecture
- Opportunities for architects to push boundaries and create buildings that challenge traditional design norms.
- Advertising
- The ad industry can explore innovative ways to capture attention and create memorable campaigns.
- Hospitality
- Hotels and restaurants can embrace distinctive architectural designs to provide guests with unique experiences.
