To reward lucky contestants and voters of their Playground Design Project, Nike Japan is giving away a special edition Medicom Toy Bearbrick.
Made out of a fun chartreuse color, this special edition Medicom Toy Bearbrick has a swoosh for its eyes and every logo imaginable that could pertain to this project on his back.
Poor little corporate bear!
Anyway, I'm sure collectors will still be clamoring to get one since Medicom Toy Bearbricks are very collectible, even the corporate ones.
Implications - The Medicom toy that Nike is giving away is a must-have this season. The contest attracted many participants, and was a great way to market the product. Look out for more great contest ideas from both companies in the future.
Why This Trend Is Growing
- Collectible Branded Toys
- Opportunity to create limited edition collectible toys that feature branding from popular companies.
- Promotional Contests
- Opportunity to engage customers and promote products through creative contests.
- Collaborative Marketing
- Opportunity for companies to collaborate and create unique promotional products that appeal to collectors.
Industries Being Reshaped
- Toy Manufacturing
- Chance for toy manufacturers to produce collectible branded toys in partnership with popular companies.
- Sportswear
- Opportunity for sportswear companies to collaborate with toy manufacturers to create unique promotional products.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to develop unique contest ideas and strategies to promote products.
