Mobile technology is advancing by leaps and bounds and the capabilities and mass appeal of mobile media to control, modify and manipulate population mindsets is an overwhelming concept. Never mind the fact that mobile folds the capabilities of the six main methods of mass media into one - print, movies, music, radio, television and Internet.
The long-term implications of media that is personal, 'always on' and 'always carried' and that allows for impulse buys and compulsive communication, anytime and anywhere is indeed mind-boggling.
The power to harness this technology and use it for good lies in fully understanding this power and channeling it productively. The thought that this enormous task is largely in the hands of corporations intent on profitability, is a sobering and frightening thought.
