If you follow fashion and fashion photography, you'll instantly recognize these items from SHOWstudio. This online shop opened its virtual doors just last week, and offers an exquisite array of genuine props used on catwalks and in editorial shoots.
Each of the items in SHOWstudio's stock contains a description that tells the viewer where the item originally appeared. For example, the Shona Heath Eyeballs pictured in the first image were created especially for a December 2008 British Vogue editorial, which was shot by Tim Walker, and the set of six will set you back about £3,000.
What's Driving This Trend
- Fashion Prop Marketplace
- Opportunity to create an online marketplace specifically for fashion industry props used in catwalks and editorial shoots.
- Authenticity in Fashion
- Increasing demand for genuine props used in fashion shows and editorial shoots, creating opportunities for prop authentication services.
- Reuse in Fashion Industry
- Growing trend of repurposing and reselling fashion props to reduce waste and promote sustainability.
Who This Affects Most
- E-commerce
- E-commerce platforms could cater specifically to the niche market of fashion industry props.
- Fashion Photography
- Fashion photographers and studios could offer prop authentication services to validate the origins of props used in shoots.
- Sustainable Fashion
- Sustainable fashion brands could explore the opportunity of repurposing and selling used props to reduce their environmental impact.
