One of the hottest streetwear bands these days is the London-based company SupremeBeing. Inspired by the CMYK colors, the company created 4 characters and very cool line streetwear clothing, shoes and accessories.
Right now SupremeBeing are at the edge of going mainstream, anticipating the ever-growing trend of gaming fashion.
Implications - Bringing the popularity of computers and the virtual world into real life, these pieces are a key example of how businesses are incorporating these concepts (such as CMYK) into toys, fashions and other products. This is definitely a factor which will appeal to this generation, considering how even children are now thoroughly dependent on technology and computers to learn about new concepts.
Key Themes Behind This Trend
- Gaming Fashion
- The trend of incorporating gaming concepts into fashion and accessories creates opportunities for businesses to tap into the growing community of gamers and tech enthusiasts.
- Streetwear Characters
- The use of characters in streetwear clothing lines provides a unique branding opportunity and allows businesses to cater to niche audiences.
- Virtual-to-real-life Products
- The incorporation of virtual concepts into real-life products opens up opportunities for businesses to create innovative and disruptive products that merge the two worlds.
Where This Applies
- Fashion
- Fashion companies can capitalize on the trend of gaming fashion by integrating gaming concepts into their clothing lines and accessories.
- Toy & Gaming
- The growing dependence of children on technology presents a huge opportunity for toy and gaming companies to create products that blend virtual and real-life experiences.
- Marketing & Branding
- The use of characters in streetwear clothing offers a unique opportunity for businesses to create branding campaigns that target niche audiences and create a strong brand identity.
