Freya Lingerie is featuring fun pin-up model-styled photos taken in a retro bowling alley for their 2010 collection. Photographed by art director Stuart Jackson, the ‘Let ‘em Roll’ campaign shows the girls posing in fancy undies and stockings in front of a wall of shoes, alongside 40s-inspired signage and in the lanes themselves.
Shadowy lighting, vintage colors, retro hair and makeup further add to the glamorizing of the bowling alley set. Check out a few more playful pin-up and bowling inspired trends below.
Why This Trend Is Growing
- Vintage Lingerie Campaigns
- Opportunity for lingerie brands to create nostalgic, themed photo campaigns that showcase their products in a creative, playful way.
- Pin-up Revival
- Opportunity for fashion brands to incorporate pin-up style elements into their designs and marketing campaigns, catering to customers with a love for vintage aesthetics.
- Retro-themed Photoshoots
- Opportunity for photographers and fashion brands to collaborate and create 40s or 50s-themed photoshoots that feature bold colors, vintage props, and hairstyles, eras that are still loved today.
Industries Being Reshaped
- Lingerie
- Lingerie brands can create themed, vintage photoshoots that showcase their products in a unique and playful way, attracting customers looking for more than just functional underwear.
- Fashion
- Fashion brands can incorporate pin-up style elements into their designs and campaigns, appealing to customers with a love for vintage aesthetics and helping to bring retro styles back into mainstream popularity.
- Photography
- Photographers can collaborate with fashion brands to create retro-themed photoshoots, offering something unique and visually stunning to clients looking for something different from traditional fashion photography.
