I’m not sure if this is too soon, but The Michael Jackson Pantone Color Guide gives you the perfect shade of the King of Pop’s skin tone.
The color guide gives you the choice of the different shades of Michael Jackson’s skin tones that have evolved over the years.
Ridiculous but funny, the last color is called “Cool Gray” and is supposedly the last skin shade Michael Jackson ever had.
Implications - One of the most effective marketing moves a company can make is parodying a culturally significant event. By parodying major pop culture incident, the company immediately establishes itself as one with strong comedic sensibilities and strong timing. The ads will also draw interest from a controversy hungry media and increase the chances of the brand becoming a topic of water-cooler discussion.
Why This Trend Is Growing
- Parody Marketing
- Utilizing parody of culturally significant events can establish a brand as having strong comedic sensibilities and good timing.
- Controversy Marketing
- Creating ads that generate interest from a controversy hungry media can increase the chances of a brand becoming a topic of water-cooler discussion.
- Comedic Branding
- Incorporating humor into marketing efforts can help a brand stand out and be remembered.
Industries Being Reshaped
- Advertising
- The advertising industry can embrace parody marketing to create memorable and attention-grabbing campaigns.
- Media and Entertainment
- The media and entertainment industry can capitalize on controversy marketing to generate buzz for their shows, movies, or music releases.
- Fashion and Beauty
- Fashion and beauty brands can adopt comedic branding to differentiate themselves and connect with consumers on a more lighthearted level.
