One of the biggest problems with most lingerie is that no matter what it claims, it's not actually invisible underneath clothing; the MySkins line of skin-matching underwear, however, may be the first to walk the talk.
MySkins are made in 20 shades; upon request, they'll send you a free color-matching card, and there's also a PDF version of the card on their website. With tag-free, seamless cuts, MySkins not only blend in with your skin underneath clothing, they also won't give your secret away with a bump or visible line.
Key Themes Behind This Trend
- Color-matching Underwear
- Disruptive innovation opportunity: Develop technology to automate the color-matching process for lingerie.
- Seamless Lingerie
- Disruptive innovation opportunity: Create a new manufacturing process for seamless lingerie to improve comfort and invisibility.
- Invisible Undergarments
- Disruptive innovation opportunity: Invent a new fabric or material that is truly invisible under clothing.
Where This Applies
- Lingerie Industry
- Disruptive innovation opportunity: Introduce new production techniques and materials to revolutionize the lingerie market.
- Fashion Industry
- Disruptive innovation opportunity: Collaborate with fashion designers to create innovative and invisible undergarments that enhance clothing.
- Textile Industry
- Disruptive innovation opportunity: Develop new textile technologies to create undergarments that seamlessly blend with different skin tones.
