‘LOLcats’ by Doctor Popular is the latest entrant into nerdcore hip-hop, a subgenre of hip-hop that is made by and caters to the geek population.
The music video for Doctor Popular’s ‘LOLcats’ appears above, and there are screenshots from the video in the gallery. It’s the sort of thing that can only really be listened to for proper appreciation, though, as the mastery of it all just leaves me speechless.
Implications - Any company trying to show how connected they are with contemporary popular culture would be wise to invest in advertising that either features a popular meme or mocks one. By bringing a user-driven online fad to television and the masses, the company shows that they have their finger on the pulse of the youth.
Key Themes Behind This Trend
- Nerdcore Hip-hop
- Disruptive Innovation Opportunity: Explore the intersection of geek culture and hip-hop to create unique music and engage with niche audiences.
- User-driven Online Fads
- Disruptive Innovation Opportunity: Incorporate popular online memes into advertising campaigns to resonate with younger audiences and show understanding of contemporary culture.
- Geek Pop Culture
- Disruptive Innovation Opportunity: Develop products and services that cater to the geek population and tap into their specific interests and preferences.
Where This Applies
- Music Industry
- Disruptive Innovation Opportunity: Embrace nerdcore hip-hop as a subgenre to diversify the music industry and reach new niche markets.
- Advertising Industry
- Disruptive Innovation Opportunity: Integrate user-driven online fads and memes into advertising campaigns to connect with younger consumers and amplify brand messaging.
- Pop Culture Merchandise
- Disruptive Innovation Opportunity: Create geek-focused products and merchandise that cater to the demand for unique and niche pop culture collectibles.
