Airing Clean Laundry

'The Right to Dry' is Upheld in Vermont

In Vermont, energy-conscious folks who want to hang their laundry outside to dry can no longer be prohibited from doing so. Vermonters won the ‘Right to Dry’ at the end of the last legislative session The Vermont legislature passed, S-18: An Act Relating to Limiting the Power of Municipalities or Deeds to Prohibit the Installation of Solar Collectors, Clotheslines, or Other Energy Devices Based on Renewable Resources.

Electric and gas clothes dryers are estimated to consume between 6% and 25% of a household’s total energy.

Lyman Orton, owner of the Vermont Country Store, headed up the clean laundry-airing efforts that make Vermont among the first in the country to protect the age-old custom of air-drying laundry.

Energy-conscious Laundry Practices
The trend of energy-conscious laundry practices presents opportunities for the development of innovative and sustainable clothing drying solutions.
Right-to-dry Movement
The right-to-dry movement is gaining momentum, creating avenues for businesses to offer products and services that support outdoor laundry drying.
Renewable Energy Adoption
The adoption of renewable energy in household activities, such as laundry drying, opens up possibilities for disruptive innovations in the energy sector.

Industries Being Reshaped

Home Appliance
The home appliance industry can explore the development of smart and energy-efficient clothes drying machines or technologies that leverage renewable energy sources.
Outdoor Equipment
Businesses in the outdoor equipment industry can seize opportunities to create eco-friendly clothesline options or accessories designed for efficient outdoor laundry drying.
Renewable Energy
The renewable energy industry can capitalize on the trend by developing innovative solar-powered or wind-powered clothes drying systems that reduce reliance on traditional energy sources.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 76%
Freshness 8%

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