The recently unveiled Lacoste Holiday Collection for 2009 is gator overload. Based on the Alligator Chair by Fernando and Humberto Campana, the design duo has created these limited edition polo shirts.
The preppy white shirts have been covered to various degrees with the famous Lacoste alligator logos. The masses of gators represent the way the reptiles huddle together in the mud. The ‘Super Limited Edition’ polo shirt made completely of embroidered Lacoste logos will be only available to 12 lucky men and women.
The launch of the collection was June 27, 2009 at the Hotel De Roquelaure Paris, France. The jungle-like photos are from this event.
What's Driving This Trend
- Excessive Logo Placement
- Exploring the trend of brands using excessive logo placement to create unique and eye-catching products.
- Limited Edition Apparel
- The rise of limited edition apparel that creates exclusivity and scarcity for consumers, driving high demand.
- Logo Collecting
- The growing trend of logo collecting, where consumers seek out and collect items that prominently feature brand logos.
Who This Affects Most
- Fashion
- Opportunities for fashion brands to experiment with excessive logo placement and limited edition apparel to attract customers and stand out in a crowded market.
- Marketing and Advertising
- Disruptive innovation opportunities for marketing and advertising agencies to help brands leverage excessive logo placement as a means of building brand recognition and creating unique promotional campaigns.
- Collectibles
- The logo collecting trend presents opportunities for collectible companies to create and market limited edition products that appeal to logo enthusiasts and collectors.
