When Panasonic called its new laptop the “Toughbook” they weren’t kidding.
Forbes put the Panasonic’s Toughbook CF-30 through a battery of crazy testing including pouring Diet Coke on the keys, crushing Doritos into the keyboard, driving a Jetta over it, and even scheduling a play date with a white tiger at Six Flags. Even a 10,000 pound elephant tossed it around and stood on it!
After all of that punishment, the Panasonic Toughbook CF-30 still managed to boot.
What's Driving This Trend
- Rugged Tech
- There is an opportunity to develop and market rugged technology that can withstand extreme environmental stressors.
- Extreme Testing
- There is an opportunity to create a market for extreme testing of technology to demonstrate performance under seemingly impossible conditions.
- Durability Innovation
- There is an opportunity to innovate new materials and manufacturing processes that allow for the production of highly durable technology.
Who This Affects Most
- Military Technology
- The military industry can leverage rugged technology to create highly durable equipment for use in combat and other high-stress situations.
- Industrial Equipment
- Manufacturers of industrial equipment can benefit from the development of technology that can withstand extreme conditions in factories and other harsh environments.
- Outdoor Equipment
- Producers of outdoor equipment can expand their product offerings by developing rugged technology that can survive extreme weather conditions and harsh outdoor environments.
