The urban car brand, Smart and the French concept shop, Colette, present an incredible collection of items to adorn your car with. These awesome creations are by the Paris-based fashion collective Andrea Crews, founded by Maroussia Rebecq.
Each of the 150 limited pieces is made by hand out of recycled jewelry.
Implications - Pieces like those from Smart and Colette play into the hauto couture movement that is sweeping the automotive industry. Though there has always been a large market for luxury cars, car luxury is now taking center stage, with consumers seeking ways to adorn their autos and allow for the utmost in individual expression. Today's selfcentric consumer can appreciate the extra opportunity to express individualism.
Key Themes Behind This Trend
- Hauto Couture Movement
- The hauto couture movement is disrupting the automotive industry by emphasizing car luxury and individual expression through accessorizing.
- Recycled Jewelry
- The use of recycled jewelry to create car accessories presents a sustainable and eco-friendly trend in the fashion and automotive industries.
- Individual Expression
- Consumers are seeking ways to personalize their cars and express their individualism, driving the trend of car adornment.
Where This Applies
- Automotive Industry
- The automotive industry has the opportunity to tap into the hauto couture movement by offering car luxury and accessorizing options for consumers.
- Fashion Industry
- The fashion industry can explore the market for car accessories and collaborate with car brands to create stylish and sustainable options using recycled jewelry.
- Jewelry Industry
- The jewelry industry can expand its market by creating customized and eco-friendly accessories specifically designed for cars.
