Utilizing a combination of vibrating plate technology and rotating cable assemblies, Brio Active has created a new fitness experience. This vibratory exercise regimen gives the equivalent of 60 minutes of working out in as little as 25 minutes, while also improving circulation and minimizing the sense of fatigue that often accompanies difficult workouts.
In addition, the entire Brio Active experience encourages a healthy lifestyle focused on well-being outside the exercise studio. Here’s to hoping there’s one coming to a neighborhood near you (and me!) soon.
Why This Trend Is Growing
- Vibrating Plate Workouts
- Opportunity for gyms or fitness companies to incorporate vibratory exercise regimens paired with minimal workout times to attract busy customers looking to save time.
- Efficient Fitness Technology
- Industry players could capitalize on rotating cable assemblies to create fitness solutions that don't require isolation exercises or a lot of heavy lifting for those with joint pains.
- Well-being Lifestyle Programs
- Potential for enterprise wellness programs or platform providers to create more fully-integrated lifestyles focused on exercise, nutrition, overall wellness and creating long-term healthy habits for employees, executives and individuals alike.
Industries Being Reshaped
- Gym/fitness Facilities
- Opportunity for existing gyms to offer Brio Active's program at select locations or create own versions of the vibrating plate system for time-crunched customers.
- Health/sports Performance Equipment Manufacturers
- Potential for manufacturers to explore the benefits of vibrating plate technology mixed with cable workouts, then commercialize the creation for consumer purchase.
- Corporate/enterprise Wellness Providers
- Opportunity for corporate wellness providers to adopt/integrate Brio Active's program into its platform offering, or to offer similarly holistic wellness and work-out solutions for employees.
