According to this editorial for the June 2009 issue of Elle Brasil, we haven't seen the last of rolled-up boyfriend jeans. This fierce 80s fashion is seen throughout the 'Beleza Roubada' editorial, where it's paired with everything from leather jackets to military blazers and feminine frilly blouses.
The 'Beleza Roubada' editorial for Elle Brasil was shot by Gui Paganini and styled by Fernanda Ary and Rita Lazzarotti.
Implications - Urban-based consumers live extremely fast-paced lives and find themselves seeking fashions which prioritize comfort over style. Oversized apparel is a relief from fitted fashions and allows customers to feel comfortable throughout their day. Companies can cater to this busy demographic by embracing styles which emphasize comfort, while also looking professional.
Key Themes Behind This Trend
- Oversized Apparel
- The trend of oversized apparel can be a disruptive innovation opportunity for fashion companies to cater to busy consumers who prioritize comfort without compromising style.
- Retro 80s Fashion
- The trend of retro 80s fashion can be a disruptive innovation opportunity for fashion companies to appeal to consumers who want to make a bold fashion statement.
- Rolled-up Boyfriend Jeans
- The trend of rolled-up boyfriend jeans can be a disruptive innovation opportunity for fashion companies to offer versatile and comfortable clothing options for consumers.
Where This Applies
- Fashion Industry
- The fashion industry can benefit from the trend of oversized apparel and retro 80s fashion by introducing innovative designs that offer comfort and style.
- Retail Industry
- The retail industry can benefit from the trend of rolled-up boyfriend jeans by offering a range of clothing options that cater to different customer preferences.
- Textile Industry
- The textile industry can benefit from the trend of oversized apparel and retro 80s fashion by introducing new and innovative materials that offer both comfort and durability.
