To commemorate Selfridges centennial anniversary, Lacoste has made a polo shirt to celebrate.
This landmark department store has had many companies contribute to the festivities by releasing special edition products.
The Lacoste polo features an over-sized crocodile, and is yellow. It also appears to have a contrasting white color, that offsets the color of the shirt.
Implications - Crossovers between two companies -- even if it is just to celebrate a special event -- are always a great opportunity for two brands to raise awareness via a little collaboration. By working together on a commemorative project, both brands can enhance their exposure to each other's target markets while also inspiring new and unexpected products in the process.
Why This Trend Is Growing
- Collaborative Brand Partnerships
- Opportunity for two brands to raise awareness and inspire new products through collaborations.
- Special Edition Products
- Creating limited edition products for commemorative events can generate excitement and increase brand visibility.
- Contrasting Color Designs
- Incorporating contrasting colors in product designs can add visual interest and make products stand out.
Industries Being Reshaped
- Fashion and Apparel
- Fashion brands can leverage collaborations and limited edition releases to engage their audience and drive sales.
- Retail
- Department stores and retailers can partner with brands for exclusive products to create unique shopping experiences for customers.
- Marketing and Advertising
- Collaborative projects and special editions offer opportunities for marketers and advertisers to create buzz and generate interest.
