For his final project with the Savannah College of Art and Design, Bang-yao Liu created a 2 minute stop motion animation made of post-its.
The post-it note movie, called DEADLINE, is all about needing to get work done, and is full of colorful distractions. The video by Bang-yao Liu is a great 2 minute trip into daily imaginative distractions. Check out the 2 minute post-it video.
Implications - Consumers today relish in products that are able to generate feelings or emotions of familiarity. Businesses and companies that provide products that incorporate everyday ideas, concepts or facts into their products because consumers will be able to make a stronger connection. Consumers are much more likely to invest in a product with which they share a bond than a product that is foreign or intimidating to them.
What's Driving This Trend
- Familiarity-based Products
- Opportunity for businesses to incorporate everyday ideas, concepts, or facts into their products to create a stronger connection with consumers.
- Emotion-inducing Products
- Opportunity for businesses to create products that evoke feelings or emotions of familiarity in consumers.
- Creative Distractions
- Opportunity for businesses to design products that provide colorful and imaginative distractions to enhance consumer experiences.
Who This Affects Most
- Art and Design
- Opportunity for artists and designers to create products that incorporate familiarity and provoke emotions in consumers.
- Marketing and Advertising
- Opportunity for marketers and advertisers to utilize familiarity and creative distractions to attract and engage consumers.
- Entertainment and Media
- Opportunity for entertainment and media companies to develop products that offer colorful distractions and evoke emotions in audiences.
