Audrina Patridge for Carl’s Jr. is the latest in sexy fast food marketing, but does a disco bikini-clad reality star pretending to dig her chompers into a gigantic burger really make you want to sacrifice your own beach figure and run out for some fattening fries?
“I had an absolute blast shooting,” the New York Daily News quoted Audrina Patridge. “I was cracking up because I would take a bite, and almost immediately a food handler with white gloves would have a brand new burger ready.”
Can someone please explain why making out with a cheeseburger is a turn-on? It was funny when Paris Hilton did it (but she can get away with just about anything) for Carl’s Jr. Padma Lakshmi’s seemed like a funny spoof of Hilton’s, but now Audrina Patridge for Carl’s Jr? It’s just too much for me…
Why This Trend Is Growing
- Sexy Fast Food Marketing
- Opportunity for brands to leverage sex appeal in fast food marketing campaigns.
- Celebrity Endorsements
- Potential for celebrities to promote fast food brands to their fanbase.
- Humorous Food Advertising
- Possibility for brands to use humor to create memorable and engaging food advertisements.
Industries Being Reshaped
- Fast Food
- Fast food chains can explore innovative marketing strategies to attract customers.
- Entertainment
- Entertainment industry can collaborate with fast food companies for promotional campaigns featuring celebrities.
- Advertising
- Advertising agencies can develop creative and humorous concepts for food brand campaigns.
