Intentionally Broken Cookies

ABC Cookie Cutters Make Desserts Look Half-Eaten (UPDATE)

We previously brought you half eaten gingerbread-man cookie cutters, but ABC has now expanded their shape-maker collection to include stars, moons and hearts.

These adorable cookie cutters feature the shapes of bite-marks that make them look like the baker bit a chunk off the cookies before putting them in the oven.

Who knows, maybe the illusion of the half eaten cookies will make others weary of stealing you snacks during lunch break at school!

Implications - One of the easiest ways for a company to distinguish itself in a competitive industry is by investing in traditional products that feature a radical design. By offering consumers a familiar product in unfamiliar packaging, the company adds new life to a tried, tested, and true commodity.

Radical Design
Investing in traditional products with radical design can help companies distinguish themselves in competitive industries.
Familiar Product in Unfamiliar Packaging
Offering consumers a familiar product in unfamiliar packaging can add new life to a tried, tested, and true commodity.
Illusionary Products
Creating illusionary products, like half-eaten cookie cutters, can spark curiosity and intrigue among consumers.

Industries Being Reshaped

Bakery & Confectionery
In the bakery industry, incorporating radical design and illusionary products can attract customers and set a business apart.
Home Decor & Kitchenware
The home decor and kitchenware industry can explore the concept of familiar products in unfamiliar packaging to offer unique and novelty items to consumers.
Gifts & Novelty Items
The gifts and novelty items industry can capitalize on the trend of illusionary products, creating quirky and intriguing items for customers.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 10%
Activity 42%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X