Teen Trench Coats

Grown Up Emma Watson for Burberry A/W 2009/2010 Campaign

Emma Watson's Burberry A/W 2009/10 campaign has finally been unveiled, and the 19-year-old year old is truly starting to look like a grown up -- or a young adult, at least.

Emma Watson, the not-so-little-anymore actress who gained fame from the Harry Potter movies, is using the Burberry gig to prove she's got what it takes to be successful beyond the Wizard-themed flicks.

Check out the first pictures of Emma Watson for Burberry in the campaign shots above.

Implications - Emma Watson's Burberry A/W 2009/10 campaign is certainly not a little girl anymore. The ads, which were shot by Mario Testino, were taken near the Westminster Abbey, Big Ben and Houses of Parliament. This is certainly a phenomenal series that any Harry Potter will enjoy.

Youthful Brand Ambassadors
With the use of young ambassadors like Emma Watson, companies can appeal to younger demographics and signal a shift towards a more youthful brand image.
Celebrity Endorsements
Using celebrities like Emma Watson can increase brand recognition and endorsement, giving companies a competitive advantage over their rivals.
Stylish Trench Coats
The popularity of trench coats, especially those worn by celebrities like Emma Watson, presents opportunities for companies to create stylish and fashionable coats for consumers.

Sectors Adopting This

Fashion
Companies in the fashion industry can incorporate young ambassadors and celebrity endorsements to appeal to younger demographics and increase brand recognition.
Advertising
The use of celebrities in advertising campaigns can be an effective strategy for companies to increase brand awareness and create a more memorable brand image.
Film and Entertainment
Collaborations between actors and companies can create mutually beneficial partnerships that increase exposure and raise brand awareness within the entertainment industry.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 85%
Freshness 8%

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