BooneOakley, an interactive advertising agency, has ingeniously created an original website that essentially showcases the agency from the portfolio right through to the “Contact Us†page.
Although this viral YouTube video for BooneOakley is extremely simple, it still reeks of creativity.
Check out this unique approach to advertising, and let me know what you think!
Implications - Today's world is one of marketing cynicism, especially when one considers the sheer amount of disingenuous media that consumers are bombarded with every day. Consumers tired of being sold to with elaborate and patently transparent advertising would definitely find this kind of straight forward approach refreshing, and ultimately be drawn to this firms inherently ironic self-deprecation. Any company struggling to appeal to younger viewers should definitely take note of this clever strategy.
What Makes This Trend Stand Out
- Transparent Advertising
- An increasing number of consumers are seeking transparent advertising that eschews elaborate and disingenuous tactics.
- Ironic Self-deprecation
- Companies can use ironic self-deprecation to appeal to younger viewers and stand out from traditional advertising.
- Straightforward Approach
- A straightforward approach in advertising can be refreshing to consumers and help build trust with a brand.
Sectors Adopting This
- Advertising
- The advertising industry can benefit from implementing transparent and straightforward approaches to resonate with consumers.
- Marketing
- The marketing industry can explore the use of ironic self-deprecation as a strategy to engage younger audiences.
- Digital Media
- In the digital media industry, there is an opportunity to create viral content that showcases a straightforward and transparent approach to advertising.
