I think Betsey Johnson was thinking about Canada when she created her oversized change purse bag. Her neighbors to the north notoriously have the bulk of their currency in coins.
This Betsey Johnson bag was spotted at the Worn Fashion Journal Fundraiser titled SOL(e)D. Its owner really rocks it with her cute retro look and Betsey would be proud.
Implications - Utility, novelty and style are three qualities that so rarely seem to go together. When they do, consumers take note in a decidedly enthusiastic way. By incorporating all three concerns into one product, Betsey Johnson serves as an example to companies looking to offer consumers a product that is out of the ordinary, and yet still tackles a need they might not even have realized they had.
Key Themes Behind This Trend
- Utility-novelty-style
- The combination of utility, novelty, and style in a single product is a trend that captures consumer attention.
- Recognizing Unrecognized Needs
- Betsey Johnson's oversized change purse bag demonstrates the opportunity to address needs that consumers may not have realized they had.
- Incorporating Regional Specifics
- Creating products tailored to specific regional needs, such as Canada's bulk of currency in coins, presents an avenue for innovation.
Where This Applies
- Fashion
- The fashion industry can explore combining functionality, novelty, and style in their product offerings.
- Accessories
- The accessories industry can tap into unrecognized needs by offering products that address unconventional or specific requirements.
- Currency Management
- The currency management industry can innovate by creating solutions that cater to the unique characteristics of different currencies around the world.
