Flood Light by Julie Mathias & Michael Cross

Flood Light is a lamp that defies logic. It's a lamp made from four simple elements: glass jars, light bulbs, electric cables, and water. Doesn't anyone see anything dangerous here? Live wires and water, my mom always told me, equal an early death by electrocution. I tend to believe my mother, so I developed a fear of anything electric mixed with water, however when I saw this lamp I just wanted to take it home and call all my friends to come over and see it. The affect that this lamp has on me is like swimming through man-made kelp forests in red illuminated from below. The play of shadows created by Flood Light makes this lamp one of the most seductive I've ever seen.

Upcycling Lighting
Using unconventional materials to create innovative lighting designs that break traditional boundaries and challenges our thinking surrounding outdated product norms.
Mixing Technology with Nature
Combining technology with natural forms, such as water, to create unique and meaningful products with stylish and practical features.
Sustainability in Design
Designing with sustainable tactics, such as upcycling, that positively affect the environment, creating a more cost and energy-conscious society.

Where This Applies

Home Decor
Incorporating innovative and sustainable light fixtures, like Flood Light, into home design to provide consumers with a greater appreciation for the art of lighting.
Urban Design
Incorporating sustainable, upcycled lighting options in public spaces in order to reduce waste and promote sustainability through artistic expression.
Environmental Design
Exploring new ways to positively impact the environment, by utilizing unconventional materials such as water, to create impactful lighting installations and fixtures.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 1%
Activity 17%
Freshness 8%

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