Toys come with sounds, lights and a whole lot of movement these days. The husband-and-wife team (Jason Wong, Jordan Provost) that run Enormous Champion, an arts and crafts company out of Brooklyn, NY, are bringing back good ol’ simplicity.
The Kingdom Animalia collection is comprised of 15 wooden animal toys stained with non-toxic finishes housed in recycled cardboard packaging. I know it’s not an iPod or a PS3, but these guys are fun, cute and simple (Oh, the finer things in life).
Why This Trend Is Growing
- Eco-friendly Toys
- Enormous Champion's Kingdom Animalia toys use non-toxic finishes and recycled packaging, indicating a trend towards environmentally conscious toys.
- Back-to-basics Toys
- Enormous Champion's wooden animal toys reflect a trend towards simpler, more classic toys without the bells and whistles of modern toys.
- Handmade and Artisanal Toys
- Enormous Champion's Kingdom Animalia collection showcases a trend towards handmade, high-quality toys that are not mass-produced.
Industries Being Reshaped
- Toy Manufacturing
- The toy manufacturing industry can incorporate non-toxic and recycled materials into their products to appeal to environmentally-conscious consumers.
- Arts and Crafts
- The arts and crafts industry can focus on creating high-quality, handmade toys that appeal to consumers looking for unique and artisanal products.
- Sustainable Packaging
- The sustainable packaging industry can provide eco-friendly packaging options for toy manufacturers looking to reduce waste and make their products more environmentally friendly.
