Nerve Magazine compiled a list celebs may want to stay off of. They created a list of 'The 20 Sexiest Ugly People.'
'The 20 Sexiest Ugly People' lists the tops celebs who, despite their looks, have a redeeming quality. While slightly harsh, the list is pretty great to look over.
The top 10 include Courtney Love, Tilda Swinton, Howard Stern, and the number 1 spot was given to Keith Richards. Congratulations, I suppose?
Implications - Notions of beauty are in a state of constant transformation. Businesses that insert their voice into the debate about true beauty will appeal to a large number of individuals curious about a company's stance on the subject.
Key Themes Behind This Trend
- Shifting Beauty Standards
- As society's definition of beauty changes, there are opportunities for businesses to stand out by advocating for non-traditional looks in their messaging and branding.
- Celebrity Image Rebranding
- Celebrity endorsement deals are often influenced by physical appearance; however, businesses can capitalize on the trend of 'ugly but sexy' by working with stars who fit the new definition of unconventional attractiveness.
- Non-physical Qualities
- The recognition of non-physical qualities in terms of attractiveness can inspire disruptive innovation in the beauty and fashion industries, such as developing products and marketing that highlight personality and character traits over physical appearance.
Where This Applies
- Beauty
- Beauty companies can tap into the trend of unconventional attractiveness by creating cosmetic products and marketing that highlight unusual or unconventional looks as desirable.
- Advertising
- Advertising agencies can leverage the growing trend of unconventional beauty by promoting inclusivity and diversity in their campaigns, making progressive and unique brands more attractive to modern consumers.
- Fashion
- Fashion brands can innovate by moving away from traditional beauty standards and embracing individuality, uniqueness, and unconventional looks in their designs and marketing strategies.
