Last night’s MTV Movie Awards gave viewers special sneak peeks of this year’s upcoming blockbusters.
Twilight fans got a sneak preview of the second installment of the Twilight Saga, New Moon. After winning several awards at last night’s MTV Movie Awards, the cast introduced the first preview of New Moon, which will be released in theaters in November.
With upcoming the Transformers movie, Transformers 2: Revenge of the Fallen, Shia Labeouf and Megan Fox were sure to give fans a little anecdote of what is to come this summer, and the MTV Movie Awards did not fail to deliver.
And of course, the MTV Movie Awards would not be complete without a little something from Daniel Radcliffe and friends from Harry Potter and the Half Blood Prince.
If you missed any of the previews from the MTV Movie Awards, check them out here!
What's Driving This Trend
- Sneak Peek Marketing
- The use of exclusive or early previews to generate excitement and promote forthcoming films as a major trend in movie marketing.
- Blockbuster Events
- Using high-profile events to generate hype and advertiser support for major movies.
- Multi-platform Film Promotion
- Cross-promotion of films on multiple platforms, including social media and award shows.
Who This Affects Most
- Film and Entertainment
- The film industry could capitalize on new marketing techniques and industry partnerships with products, events, and cross-promotions.
- Television Entertainment
- The TV industry could increase advertiser and viewer interest by partnering with cable networks to offer exclusive previews and features on forthcoming films.
- Social Media Marketing
- Movie studios could create cross-promotional partnerships with social media platforms to generate easy access to early sneak peeks and trailers.
