Uniqlo brightens its Summer 2009 ad campaign with two platinum blonde British models, Agyness Deyn and Luke Worrall.
The bleached models showcase the colorful styles of the collection with styling by Nicola Formichetti and photography by Dan Jackson.
Agyness Deyn is joined in the Uniqlo Sports Casual Summer 2009 campaign by Halle Berry's squeeze, Gabriel Aubry. They also star in a slow-mo TV spot for the campaign.
Implications - Youth consumers are looking to express themselves through ostentatious choices. Pastel colors are bold and are definitely attention-grabbing. Companies who are looking to expand their market share of youth consumers would be wise to offer at least one bold choice in a product line-up.
What Makes This Trend Stand Out
- Youth Expression
- Companies can tap into the trend of youth consumers looking to express themselves through bold and attention-grabbing choices.
- Ostentatious Styling
- There is an opportunity for companies to offer bold and colorful styles that appeal to consumers seeking to make a fashion statement.
- Colorful Campaigns
- Brands can create vibrant and eye-catching ad campaigns to attract the attention of youth consumers.
Sectors Adopting This
- Fashion
- The fashion industry can embrace the youth expression trend by incorporating bold and attention-grabbing designs into their collections.
- Cosmetics
- Cosmetics companies have an opportunity to offer vibrant and colorful products that cater to consumers looking to make a statement with their look.
- Advertising
- With the rise in demand for colorful campaigns, advertising agencies can specialize in creating eye-catching and vibrant ads that target youth consumers.
