Having a bottle of hand sanitizer stashed everywhere may be a little obsessive-compulsive, but Dial has creatively used this need for cleanliness to their advantage.
The campaign called ‘Dial Hand Sanitizer: Anywhere’ leads one to believe that the pump-top bottle of goo is just as hygienic as having a bar of soap and a sink right in your car’s glove compartment. It sure is a lot more convenient!
The campaign from TBWARAAD Dubai was produced by creative director Milos Ilic with photography by Lai, Groovy Studio.
What's Driving This Trend
- Portable Hand Sanitizers
- Developing compact and easily accessible hand sanitizers for on-the-go use.
- Hygiene Innovation
- Exploring new and creative ways to promote cleanliness and hygiene.
- Convenience in Health Products
- Integrating health products into daily routines through convenient and easy-to-use formats.
Who This Affects Most
- Personal Care Products
- Opportunity for personal care product companies to create innovative, portable hand sanitizers.
- Advertising and Marketing
- Scope for advertising and marketing agencies to develop creative campaigns promoting hygiene innovation.
- Automotive Accessories
- Disruption potential in the automotive industry by integrating hygiene products like hand sanitizers with easily accessible designs.
