It's difficult to pinpoint fashion trends of this decade, but glitter is definitely one of note thanks to the consistent ubiquity of Swarovski-studification. The revival of disco-era fashions has helped amped up the glitz factor too, and a heavy influx of shiny gold and silvers made sparkles a sartorial must-have.
This cluster highlights some of the dazzling innovations that glitter, from fairy dust fashion to glittery man makeup.
Implications - As the recession ends, consumers are looking for ways to inject an element of luxury into their lives. Products that feature an aspect of the prestige are more appealing than those which only provide a function. In order to attract more buyers, a company could develop their items with this in mind.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 25%
Freshness 8%
