Guess keeps coming up with sizzling ad campaigns for their assorted collections. Here we bring you the Spring/Summer 2009 ad campaign for the Guess Jeans.
Acclaimed photographer Yu Tsai captured Sports Illustrated babe Irina Shayk alongside male model Clint Mauro.
Even though the ads are excessively sexual and a bit cheesy, Guess sure knows how to sell their jeans. I am sold.
Implications - Everyone knows that sex sells and not many brands can do it as good as Guess. People look forward to seeing their new campaigns because they are full of beauty, fashion and rebellion. Businesses that use sex appeal in a tasteful manner will create buzz from excited consumers who are willing to buy their products.
Key Themes Behind This Trend
- Sex Appeal Marketing
- Businesses that use sex appeal in a tasteful manner will create buzz from excited consumers who are willing to buy their products.
- Provocative Advertising
- Provocative advertising, with a touch of rebellion, can help generate interest and sales for fashion brands.
- Celebrity Endorsements
- Partnering with popular models and celebrities can be a successful marketing strategy for clothing brands.
Where This Applies
- Fashion
- The fashion industry can capitalize on the use of sex appeal and provocative advertising to sell their products.
- Marketing and Advertising
- Marketing and advertising firms can learn from Guess's successful use of sex appeal in their campaigns.
- Celebrity and Personal Branding
- The celebrity and personal branding industry can explore partnerships with fashion brands to create successful marketing campaigns.
