Humanizing Villains

Showing the Softer Side of North Korea's Kim Jong-il

He may be known as a lunatic and a ruthless dictator, but I bet there are a lot of things the world doesn’t know about Kim Jong-il.

The North Korean dictator has been in charge since 1994 and continues to rule with an iron fist.

But did you know Kim Jong-il is quite the ladies’ man? Apparently his wit and charm seldom fails when wooing a lady friend.

He is also apparently terrified of planes, so all of his traveling is done by train.

(My Personal Favorite) Kim Jong-il happens to be a huge movie buff. His collection is rumored to have more than 20,000 films in it. His favorites are said to be “Friday the 13th,” “Rambo” and James Bond.

Everybody has minor details that make us chuckle. I just wouldn’t suggest chuckling in Kim Jong-il’s face.

Humanizing Villains
Finding the softer side of notorious figures can create a new wave of empathy and understanding in storytelling.
Charismatic Leaders
Exploring the hidden personal traits of powerful leaders can challenge existing perceptions and humanize them to the public.
Unconventional Hobbies
Revealing unexpected interests of influential individuals can provide unique insights and generate public intrigue.

Where This Applies

Film and Entertainment
Incorporating the personal interests of well-known figures into movies and entertainment can create engaging storytelling opportunities and attract a broader audience.
Media and Journalism
Highlighting the human side of controversial leaders can challenge biased narratives and foster a more nuanced understanding of global politics and diplomacy.
Marketing and Advertising
Utilizing the unexpected hobbies of public figures in advertising campaigns can capture attention and create a memorable brand image.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 3%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X