I love this work from 23-year-old Marcroy Smith in all its neon glory.
UK-based Marcroy Smith is young but has already delivered some great pieces for his portfolio. In particular, I adore the use of neon atop vintage black and white imagery. The use of hypnotic shapes is another one of his trademarks.
Implications - Psychedelic art is just as prevalent in today's art industry as it was in the 1960s and 70s. This may be due to the reemergence of hippie values within today's youth demographic, with love, freedom and positivity at the forefront of many a young mind. Ultimately, if companies are looking to speak to the younger demographic, they must first inspect the past and then plan a future.
Key Themes Behind This Trend
- Neon-inspired Art
- Embracing neon colors and incorporating them into vintage black and white imagery offers a fresh and eye-catching aesthetic.
- Hypnotic Shapes
- Using mesmerizing shapes can create an immersive experience that captivates viewers and sparks their imagination.
- Reemergence of Psychedelic Art
- Psychedelic art is making a comeback, appealing to today's youth demographic and reflecting a renewed interest in hippie values.
Where This Applies
- Art and Design
- Artists and designers can incorporate neon colors and hypnotic shapes into their works to attract attention and engage audiences.
- Advertising and Marketing
- Brands targeting the younger demographic can leverage the reemergence of psychedelic art to create vibrant and memorable ad campaigns.
- Fashion and Apparel
- Fashion brands can infuse neon and psychedelic elements into their designs, tapping into the trend and appealing to fashion-forward consumers.
