Football quarterback Mark Sanchez is featured in a retro beach-themed editorial in the new June 2009 issue of GQ Magazine.
'Built For The Beach' by photographer Carter Smith shows the sexy quarterback in retro short-cut swim trunks alongside Sports Illustrated beauty Hilary Rhoda.
The shot of Mark Sanchez running in red swimming shorts reminds me of the iconic Baywatch theme.
Implications - Unfortunately for the ladies, Sanchez is posing with a hot bikini model, so jealousy might be an issue for some of you. As for the clothes (for anyone who's actually paying attention), Sanchez is donning 70s swim trunks (a nice retro touch) as well as Southern California-style tank tops and a windbreaker.
Why This Trend Is Growing
- Retro Beach Fashion
- Opportunity for clothing designers to innovate and create modern updates on classic beachwear styles.
- Athletes as Fashion Models
- Opportunity for fashion brands to collaborate with popular athletes and leverage their influence for marketing purposes.
- Retro Photography
- Opportunity for photographers to explore vintage aesthetics and challenge traditional fashion photography norms.
Industries Being Reshaped
- Fashion
- Industry can create new beachwear styles based on retro trends inspired by the editorial.
- Sports
- Industry can explore collaborative opportunities with fashion brands to market athletes outside of their sport.
- Photography
- Industry can experiment with retro aesthetics in fashion photography and collaborate with fashion brands for editorial shoots.
