Bathing suits, bowling and a pretty girl, what more can you ask for in a beauty product ad campaign? This hilarious commercial for Esthe WAM hair remover, originally shot in Japanese, is subtitled but it’s the video itself that creates the fun.
The star, a pretty girl in a black bikini, is in the final frame of a big bowling competition (go figure), one where she in fact does not hurl the ball, but follows along down the alley with the ball firmly locked in her fingers.
According to the commercial, if she had used the WAM hair removal product, the outcome would have been more favourable.
Key Themes Behind This Trend
- Beauty Product Advertising
- Disruptive innovation opportunity: Integrate humor and relatable scenarios to create engaging and memorable beauty product ads.
- Subtitled Commercials
- Disruptive innovation opportunity: Explore subtitled commercials that can bridge language barriers and appeal to a global audience.
- Alternative Hair Removal
- Disruptive innovation opportunity: Develop innovative hair removal products that provide more favorable outcomes for users.
Where This Applies
- Beauty and Personal Care
- Disruptive innovation opportunity: Incorporate humor and storytelling techniques into beauty and personal care marketing strategies.
- Advertising and Marketing
- Disruptive innovation opportunity: Experiment with creative and unconventional approaches in advertising and marketing campaigns.
- Health and Wellness
- Disruptive innovation opportunity: Create alternative hair removal solutions that offer improved results and convenience for consumers.
