Google is one of the world’s most widely used search engines, so how can Google become even more dominant in their market? By developing their own web browser.
While the Google Browser isn’t new, the marketing that is being used lately for Google Chrome is. Since Google has been so dominant in the search engine market, they didn’t see a need to market the web browser. After all, the world was just waiting on pins and needles for Google to develop their own browser, right?
Apparently, the rest of the world didn’t get the memo. While interest in the Google Chrome browser is starting to grow, it is nowhere near the level of popularity of FireFox, the open source web browser which has truly taken the world by storm. To help people better understand how the Google Chrome browser fits in their lives, Google presents the get to know you video “Your Browser and You”. Watch, and discuss!
What's Driving This Trend
- Increased Marketing for Google Chrome
- Google is actively marketing Google Chrome to increase its popularity and dominance in the web browser market.
- Competition with Firefox
- Google Chrome aims to compete with Firefox, which has become extremely popular as an open-source web browser.
- Educating Users About Google Chrome
- Google is creating videos to help users understand the benefits of using their Chrome browser.
Who This Affects Most
- Search Engine
- Google's Chrome browser enhances their search engine by improving user experience.
- Web Browser
- Google Chrome wants to become a leading web browser, competing with Firefox and other popular options.
- Digital Marketing
- Increased marketing efforts for Google Chrome present new opportunities for digital marketing professionals to promote the browser.
