When it comes to advertisements, perception plays a large part in the way they are received by viewers.
The video above is a new milk ad that is suspected of being discriminatory towards African-Americans.
For as long as discrimination and ads have existed there has always been a conflict within the perception of ads that border the fine line between just a commercial, and potential racism--dating back to the first time the world met Aunt Jemima and Uncle Ben.
This milk advertisement, while intending to simply sell a product or service, has the potential to be misinterpreted as discrimination.
You decide!
What's Driving This Trend
- Perception-based Marketing
- Marketing that takes into account how people interpret and react to ads can avoid misinterpretations and increase advertising effectiveness.
- Diverse Advertising
- Creating ads that showcase and appeal to a variety of cultures and backgrounds to avoid discriminatory perceptions.
- Ad Discrimination Monitoring
- The use of technology to monitor ads for potential discriminatory perceptions.
Who This Affects Most
- Advertising Industry
- Incorporating perception-based marketing and diverse advertising into ad campaigns can increase effectiveness and avoid controversies.
- Media and Entertainment Industry
- Creating diverse and inclusive content can reflect the rich and vibrant variety of humanity and avoid potential backlash from viewers.
- Technology Industry
- Developing ad discrimination monitoring tools can help companies detect and avoid negative perceptions and controversies.
