Faux Brick Chairs

Established & Sons Indoor Furniture Looks Like it Belongs Outdoors

Richard Woods and Sebastian Wrong like to play tricks with bricks. They collaborated on a series of chairs and sofas for the British company Established & Sons. The furniture isn’t made of bricks and mortar; the upholstery uses a screen printed fabric giving the user a comfortable embrace rather than a brick in the behind.

Implications - Designers are playing with the aesthetics of interior pieces to establish an element of quirkiness in the home. Thus, couches, chairs and tables are being released bearing the oddest of inspirations, such as the Estavlished & Sons brick chair. This serves as a tale to other companies to ensure an element of fantasy is instilled in all products.

Quirky Interior Pieces
Designers are embracing odd inspirations to create unique furniture pieces.
Screen Printed Upholstery
Screen printed fabric is being used to provide comfort and aesthetics in furniture design.
Fantasy-inspired Products
Companies are being encouraged to incorporate an element of fantasy in their product designs.

Where This Applies

Furniture Design
The furniture industry is embracing quirky and unique designs to cater to consumer preferences.
Printing and Textiles
The printing and textiles industry is seeing an increased demand for screen printed fabrics in furniture upholstery.
Product Design
The product design industry is encouraging companies to incorporate fantasy elements in their designs to stand out in the market.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 39%
Freshness 8%

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