Simon Upton photographed actress Eva Longoria for the glammed-up cover and editorial of the April 2009 issue of Harper’s Bazaar Singapore.
The “Desperate Housewives” co-star, who was clad head-to-toe in Louis Vuitton melodramatic clothes, looked decidedly chic and glamorous in the fantastic shoot. Eva Longoria’s short hair, styling and sophisticated bistro looks evoke Roaring Twenties flappers such as the iconic American expatriate entertainer Josephine Baker, who was known in France, her adopted country, as La Baker.
Incidentally, a flapper was a young woman, especially one in the 1920s, who showed disdain for conventional dress and behavior.
Key Themes Behind This Trend
- Roaring Twenties Fashion
- Opportunity for fashion brands to create modern interpretations of the iconic flapper style.
- Celebrity-inspired Editorials
- Opportunity for magazines to capitalize on the popularity of celebrities by featuring them in themed shoots like the Roaring Twenties.
- Historical Fashion Revivals
- Opportunity for designers to explore and bring back fashion trends from different eras, such as the 1920s flapper look.
Where This Applies
- Fashion
- Fashion brands can create new product lines inspired by the Roaring Twenties flapper style.
- Media and Entertainment
- Magazines and editorial platforms can create themed celebrity shoots to attract readers and boost engagement.
- Design
- Designers can explore historical fashion revivals and incorporate trends from the past into their modern collections.
