If you are a sunglasses freak like me, you will definitely love the new attitude-packed fashion shades created by wacky designer Bernhard Willhelm’s creative mind and finally brought to life by German eyewear label Mykita.
Mykita, which is known for their gorgeously handcrafted sunglasses, has produced Bernhard Willhelm’s funky shades for his A/W '09 ready-to-wear collection for men and women.
The collection features a range of cool shades in bright colors and gold and silver shades. There are also a couple of circular sunglasses which are back in vogue. The inspiration for his women’s collection was greatly derived from 70s rock legend Janis Joplin.
All you have to do is tie that bandanna around your head, put the circular shades on and enjoy this year’s summer festivals.
What's Driving This Trend
- Fashionable Eyewear
- The collaboration between Bernhard Willhelm & Mykita on these attitude-packed fashion shades presents an opportunity for disruptive innovation in the eyewear industry.
- Circular Sunglasses
- As circular sunglasses become increasingly popular, there is a potential opportunity for disruptive innovation in the eyewear industry to focus on this retro style.
- 70s-inspired Fashion
- With the inspiration for the women's collection coming from 70s rock legend Janis Joplin, there is an opportunity for disruptive innovation in the fashion industry to tap into this vintage aesthetic.
Who This Affects Most
- Eyewear
- The collaboration between Bernhard Willhelm & Mykita presents a potential opportunity for disruptive innovation in the eyewear industry, especially in fashion-forward and retro-inspired designs.
- Fashion
- The 70s-inspired fashion, as seen in Bernhard Willhelm's collection, presents a potential opportunity for disruptive innovation to bring back vintage and retro styles.
- Summer Festivals
- The funky and cool shades in Bernhard Willhelm's collection are perfect for outdoor summer festivals, presenting a potential opportunity for disruptive innovation in the event industry, particularly in fashion collaborations and partnerships.
