The Lacoste Spring/Summer 2009 ad campaign by Terry Richardson is all about fun with friends.
The models jump up in the air and use fans as props. Make sure to watch the 'making of' video above to see how the fun images were taken by Terry Richardson.
The campaign features models: Sean Opry, Toms Birkavs, Tanya Dziahileva, Behati Prinsloo, Diana Moldovan, Alyona, Hyoni Kang, René Rodríguez, Kate Somers, Andrei Mahu, Andrew Smith, Chris Galya, Doug Bell, Gordon Bothe, and René Rodriguez.
Why This Trend Is Growing
- Group Jumping Ads
- Opportunity for innovative advertising campaigns that incorporate group activities and fun experiences.
- Mid-air Photography
- Opportunity for photographers to experiment with mid-air photography techniques for advertising and other industries.
- Fan Prop Usage
- Opportunity for innovative use of fan props as a visual element in photography and other media.
Industries Being Reshaped
- Advertising
- Opportunity for advertisers to create new and exciting campaigns that capture the fun and camaraderie of group activities.
- Photography
- Opportunity for photographers to experiment with innovative mid-air photography techniques for advertising and other industries.
- Media Production
- Opportunity for media producers to incorporate fan props and other creative visual elements in their productions for added interest and engagement.
