Now here’s an interesting idea for a fashion editorial: Let the model pose in her undies next to the beautiful couture dress rather than have her wear it.
That’s what Mario Testino gets Natalia Vodianova to do in the editorial ‘State of Grace’ in the May 2009 issue of British Vogue.
And honestly, these dresses look like such a piece of art, they should be appreciated from afar and not worn.
Check out more Mario Testino and Natalia Vodianova features below.
What Makes This Trend Stand Out
- Undies-dress Posing
- Within fashion photography, there's a trend of juxtaposing undies and high fashion dresses, democratizing the fashion industry by making high-end fashion more approachable and appealing to the everyday consumer.
- Artistic Couture
- The trend towards couture fashion that is more art than wearable clothing disrupts the traditional concept of what fashion is and should do by prioritizing the aesthetics and uniqueness of a piece over its practicality.
- Editorial Photography
- The trend toward unconventional fashion photo shoots, which include editorial styles of photography using unusual subject layouts or artistic treatments, has the potential to shift the dominant fashion aesthetic to reflect more creative, diverse, and everyday styles.
Sectors Adopting This
- Fashion Photography
- Fashion photography and related industries can develop new and creative ways to showcase high-end and couture fashion, opening up niche markets and making high fashion more accessible.
- Couture Fashion
- The trend towards couture that is more art than clothing creates opportunities to showcase the uniqueness and creativity of fashion designers that is less reliant on manufacturing and marketing practical garments.
- Magazine Publishing
- Publishing companies that prioritizes imaginative, creative photography for fashion editorials are able to offer new perspectives on the relationship between clothing and identity, reaching broader audiences and increasing brand loyalty.
