The words “sexy†and “naughty†don't seem to go well with “funeral home,†“coffin†or “deathâ€. Italy-based Cisa Funeral Parlor and coffin factory, however, seems to disagree.
The funeral house put out a calendar for 2009 featuring models clad in sexy corsets posing provocatively with the caskets.
Am I the only one who finds this stuff spooky?
Implications - The featured trend is a good example that businesses can learn from. Although the pictures may look cool to some people, others may find it extremely distasteful and even offensive. Businesses need to be careful about what they make available to the public because even one tiny slip can cause consumerism to plummet. Businesses can avoid these mistakes by targeting one type of audience for a product that is obviously not meant for everyone.
Key Themes Behind This Trend
- Provocative Marketing
- Disruptive innovation opportunity: Businesses can explore provocative marketing strategies to create buzz and attract a specific target audience.
- Controversial Branding
- Disruptive innovation opportunity: Companies can consider using controversial branding tactics to stand out from competitors and generate attention, although it comes with the risk of alienating certain segments of the market.
- Unconventional Advertising
- Disruptive innovation opportunity: There is potential for businesses to leverage unconventional advertising methods, like using unexpected imagery or themes, to capture consumer interest and make a lasting impression.
Where This Applies
- Funeral Services
- Disruptive innovation opportunity: Funeral homes and coffin manufacturers could explore unconventional marketing approaches to challenge traditional norms and attract a younger and more diverse customer base.
- Fashion Retail
- Disruptive innovation opportunity: Fashion brands could embrace controversial and daring campaigns to create a unique brand image and appeal to a niche audience seeking unconventional styles.
- Advertising and Marketing
- Disruptive innovation opportunity: Advertising agencies and marketers can capitalize on the demand for attention-grabbing campaigns, offering specialized expertise in creating bold and controversial marketing strategies.
