California-born artist Nienke Klunder makes these amazing photographic series reflecting contemporary culture. This series above is from the ongoing art series “The Community,†which explores the female identity.
They hair and makeup is done incredibly well--if you saw any of these characters in the street, you probably wouldn't recognize them.
Very interesting to see what body language, facial expressions and makeup can do. It is truly amazing.
Implications - With large corporations dominating the contemporary world, consumers are looking to the streets for doses of inspiration. These portraits demonstrate the customer desire for a more down-to-earth aesthetic when it comes to purchasing products. Companies would do best to consider how their commodities feed this need for authenticity in a largely business-driven world.
Key Themes Behind This Trend
- Street-inspired Aesthetic
- The consumer desire for a more down-to-earth aesthetic in purchasing products.
- Authenticity in Commodity
- The need for authenticity in a largely business-driven world.
- Exploring Female Identity
- The exploration of female identity through art and photography.
Where This Applies
- Fashion & Beauty
- Opportunity for fashion and beauty brands to embrace a street-inspired aesthetic in their products.
- Consumer Goods
- Companies in the consumer goods industry should consider how their commodities align with the customer desire for authenticity.
- Art & Photography
- Art and photography industries can delve deeper into exploring and reflecting contemporary culture and the female identity.
