Gilded Magazine Spreads

Eugenia Mandzhieva is Golden for Soon Magazine

Model Eugenia Mandzhieva is the face behind the cover and editorial pages of the Summer 2009 issue #8 of Soon Magazine.

I have personally never heard of this publication but I really like these photos. I think the styling is superb, and the golden, futuristic makeup is outstanding. I also enjoy the close up shots that wrest the emphasis away from the clothes.

Implications - The models within the magazine sport golden flecks upon their faces and have very interesting hair styles. Hair colors such as gray are featured and styles range from braided buns with sticks poking out to soft, Afro-looking poofs. The featured styles may be too daring for some, but the images are wonderful to look at.

Golden Makeup
Opportunity for beauty brands to create innovative golden makeup products for bold and futuristic looks.
Creative Hairstyles
Potential for hairstylists to experiment with unique and daring hair styles, such as braided buns with decorative elements.
Editorial Photography
Chance for photographers to explore artistic close-up shots that shift focus from clothing and highlight model's features.

Sectors Adopting This

Beauty
Opportunity for beauty brands to capitalize on the trend of golden makeup by launching innovative products.
Haircare
Potential for hairstylists and haircare brands to explore creative hairstyles and offer services/products for unique looks.
Photography
Chance for photographers to specialize in editorial photography, creating artistic and impactful close-up shots for magazines.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 39%
Freshness 8%

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